An email announcing Moshi's new line of glass screen protectors produced record results: $19,000 in online e-commerce sales, which included 70 glass screen protectors, 40 regular screen protectors, and additional products not promoted in the email. Of the 9,000 email subscribers at the time, 50% opened and 11% clicked, far more than the e-commerce industry average of 17% open rate and 3% click rate.
A fun Halloween email (starring me) was an impromptu project where we could play with the "scary" part of having a smartphone: the fear of dropping it.
"A Smarter Cover" is a play on Apple's Smart Cover, which is similar to Moshi's origami iPad case, VersaCover. This was part one in a two-part back to school email series in 2013.
Part two of a back-to-school series catered to the students and parents buying Macs for college. Moshi's Mac accessories are super slim, so I wrote copy that catered to that while tying in the education theme.
