Beetham Tower dominates the Manchester skyline. Whilst most people know it as the location of the Hilton Hotel, many people were unaware that its 47 stories are also home to a mix of desirable apartments and a luxury triplex penthouse.

 

To change people’s view, we were asked to bring this knowledge to a wider market by developing the brand identity, website and subsequent print and digital advertising campaigns.

 

Combining beautiful photography and a contemporary responsive website design, our solution provided a suite of material designed to reflect the tower’s state-of-the-art design.

 

To add more impact to the launch of the brand and website, we also produced a wrap-around cover for CityLife magazine which was distributed to thousands of people across the city.