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Viral campaign for MINI's reposition: NOT NORMAL CONCEPT: The new brand positioning of MINI was MINI IS NOT NORMAL so we had took the NOT NORMAL… Read More
Viral campaign for MINI's reposition: NOT NORMAL CONCEPT: The new brand positioning of MINI was MINI IS NOT NORMAL so we had took the NOT NORMAL attitude on the media radio. We asked the voice of MINI to rec the radio commercials in absolutely NOT NORMAL situations. And we shot it too, in order to invite the target on MINI.IT to check we did it for real. Read Less
Published:
MINI - OPERATION NOT NORMAL RADIO
Viral campaign for MINI's reposition: NOT NORMAL

CONCEPT:
The new brand positioning of MINI was MINI IS NOT NORMAL so we had took the NOT NORMAL
attitude on the media radio.
 
We asked the voice of MINI to rec the radio commercials in absolutely NOT NORMAL situations.
And we shot it too, in order to invite the target on MINI.IT to check we did it for real.