THE JAPANESE FOR HUNDREDS OF YEARS HAVE CREATED AND PRODUCED ACTIVE CHARCOAL, 
HANDCRAFTED BEAUTIFULLY INTO THE MATERIAL COMMONLY KNOWN AS WHITE CHARCOAL. 
THIS CHARCOAL HAS SINCE LONG BEEN CHERISHED FOR THE UNIQUE ABILITIES IT HOLDS,
TO NATURALLY PURIFY MATERIALS BY ATTRACTING, ABSORBING, AND ENCAPSULATING HARMFUL
SUBSTANCES TO THEIR SURFACES. PEOPLE IN TODAYS SOCIETY, ARE EVERYDAY SUBJECTED TO, 
AND CONFRONTED BY AN INCREASING AMOUNT OF TOXINS, AND ARE BEING EXPOSED MORE 
THAN EVER. OUR TAP WATER IS POLLUTED BY FERTILISERS, THE AIR WE BREATHE IS FULL OF PETROL
FUMES, AND THE BEAUTY PRODUCTS WE APPLY TO OURSELVES ARE FILLED WITH CHEAP
CHEMICALS THAT END UP TRAPPED IN OUR BODY. 

 
KISHUTAN SPECIALISES IN PRODUCING BEAUTIFUL WHITE CHARCOAL. 
TO HELP IN PURIFYING A MORE BEAUTIFUL, AND A MORE HEALTHY VERSION OF YOU.
 
 
 
 
BINCHO-TAN OR WHITE CHARCOAL OR BINCHO-ZUMI, IS A TRADITIONAL CHARCOAL OF JAPAN.
THE RAW MATERIAL IS OAK, SPECIFICALLY UBAME OAK.
 
BECAUSE IT HAS NUMEROUS SMALL PORES, IT CAN ABSORB CHEMICAL SUBSTANCES.
BITS CAN BE ADDED TO RICE DURING COOKING TO REMOVE CHALKY FLAVOR,
PLACED IN SHOE-CABINETS TO ABSORB ODORS, AND PUT IN ROOMS TO FRESHEN AIR.
AMONG ITS MANY QUALITIES, ACTIVATED CHARCOAL HAS THE POWER TO
WHITEN TEETH AND REMOVE PLAQUE, RID THE BODY OF TOXINS, CLEANSE THE SKIN AND PORES.
THIS SUBSTANCE ALSO HELPS TO HEAL ALL COLON DISEASES, AND ALSO
GREATLY BENEFITS THE INTESTINES. IT CAN AS WELL BE TAKEN IF ANY POISONS,
DRUGS (LEGAL OR ILLEGAL), OR HOUSEHOLD CLEANERS HAVE BEEN INGESTED.
 
 
 
 
 
 
 
NOT ONLY DID I CHALLENGE MYSELF TO CREATE SOMETHING APPEALING, BUT TO
DESIGN SOMETHING NEW AND FRESH FOR AN AUSTRALIAN MARKET. 
 
 
DUE TO THE NICHE OF CHARCOAL PRODUCTS WITHIN AUSTRALIA, I FOUND IT QUITE
IMPORTANT TO DESIGN SOMETHING THAT CONVEYED A MESSAGE, WHILE BEING
BENEFICIAL FOR A CUSTOMER OR CONSUMER IF EVER THE PRODUCT WAS PURCHASED.
 
THE BOSTON ROUND GLASS IS NOT ONLY AN ATTRACTIVE BOTTLE AESTHETICALLY,
BUT IT IS BENEFICIAL TO THE CONTENTS THAT IT HOLDS. THE AMBER COLOR,
MOST COMMONLY SEEN IN THESE BOTTLES, IS USED TO PREVENT LIGHT FROM CAUSING
DAMAGE TO CHEMICALS AND CONTENTS WITHIN IT. I HOWEVER HAVE USED CLEAR BOTTLES,
SO THAT THE BLACK COLOR FROM THE IMMEDIATE CONTENT INSIDE THE BOTTLE
WOULD APPEAR MORE DOMINANT AND CLEARER THROUGH THE CLEAR EXTERIOR.
 
 
 
 
 
 
 
 
THE CREATIVE DEVELOPMENT IN MY KISHUTAN BRANDING WAS EXPANSIVE,
EVEN THOUGH IT WAS MINIMALISTIC IN AESTHETIC.
 
THROUGH MY SEEMINGLY, IF YOU WILL, 'OBSESSION' TO WHITE CHARCOAL,
I WAS ABLE TO EXPOSE MY PEERS TO A PRODUCT AND MATERIAL THAT THEY
WOULD OF NOT HAD ANY IDEA OF ITS EXISTENCE. THROUGH THIS NOT ONLY
GIVING THEM SOMETHING VISUAL TO LOOK AT AND INTERACT WITH, 
I WAS ABLE TO INFORM THEM OF A NATURAL WAY TO DETOXIFY THEIR BODIES. 
 
 
 
 
 
 
 
 
MAGAZINE EDITORIAL MOCK-UP
: KISHUTAN WHITE CHARCOAL