MY PARTICIPATION LABEL CONTEST
CONTEST BRIEF:
Probiotic Food Supplement
INDUSTRY: Health Care & Biotech
ABOUT COMPANY:
The product uses probiotic DE111 as the main ingredient.
We produce and sell food supplements. We are launching a new product line under the brand Leaf-cup to be sold on amazon. As we are launching a probiotic product, the target audience would be consumers in their 30-40s who work hard and have erratic eating habits. The other part of the audience would be young to middle-aged women who have gastric problems as well as a group of consumers that undergo antibiotic therapy. We would welcome use of eye-catching effects on the label.
Packaging Solutions:
The brand's main objective is to "bring this probiotic medicine to health-conscious people".
As a result, we create a label design. So that the design reflects the client's concept. It attracts health-conscious German people.
Light and Deep Green colors are used in this label. The green color indicates healthy awareness. Bullet points with texts on the label indicate the various features so that the health-conscious can easily understand them.
Finally, Probiotic Packaging showcases the brand with a straightforward, premium design. That will surely stand out on the shelf.
