Carnesa is an innovative concept, which was born from the desire to combine music, meat and cocktails in one place.To find the right name, we dwelt on the culinary tradition of sword meat. We thought of South America, of Brazil. Hence the Portuguese: Meat and "Mesa," conviviality at the table.
So the first step was to create the imagery behind the Carnesa brand by recalling the traditions of Latin America. Hence, the first element used for the coordinated image: a pictogram recalling the ancient South American tradition, accompanied by another set of related illustrations and combined with a font with a primordial feel.
So the first step was to create the imagery behind the Carnesa brand by recalling the traditions of Latin America. Hence, the first element used for the coordinated image: a pictogram recalling the ancient South American tradition, accompanied by another set of related illustrations and combined with a font with a primordial feel.
Art Direction: Andrea Savelli
Graphic Design: Flavia Alessandroni - Vittoria Dongu
Strategy & Social Media: Andrea Forgione
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