To encourage the UK employees of General Electric (GE) to participate in volunteering schemes run by the company, a campaign was developed that showed how easy it was to get involved. The iCount campaign was based off the idea that if everyones was able to offer a little bit of time volunteering together the company could achieve amazing results.
An apple was placed on every UK employees desk one Thursday morning with a sticker that directed them to the volunteering website. The idea of drawing on your own experiences was brought to life with a interactive homepage where you were able to create pictures by dragging a pencil around the page.
Work completed whilst at Creative Edge, 2008.