Clicktelligence
Clicktelligence is a powerful marketing platform for the gaming industry. In this project, I aspired to create a modern visual style to help gain long-term loyalty from the users. The challenge was not only to redesign the application but also to improve user experience, implement new features and prototype every step.
We achieved significant progress as a team by implementing the following features: global search and performance of new campaign types etc. On the other hand, very effective improvements, like dashboard personalisation, gave the app new functionalities. Admin can manage the dashboard view by adding or removing pre-organised cards to customise the dashboard view according to the needs.
I start redesigning a software interface by obtaining an in-depth strategy and evaluating the current situation. Significant start-up growth can only be achieved by product innovation and requires extracting all possible insights from the team meetings. Clicktelligence has big competitor companies around the world, so my goal was to create consistency through user experience and visual representation for the product to have a niche in the market.
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