nˇ hoˇ zang loiˇ liau 「你好，佳來寮」｜展覽設計

Exhibition Exhibition Design Pingtung visual identity 展覽展覽視覺展覽設計活動視覺農業農產品

你好，佳來寮微笑農旅特展

nˇ hoˇ zang loiˇ liau ：

The Special Exhibition for Smile Agritourism

座落於臺灣屏東縣西部中段沿海，佳冬鄉以往都被認為是沿海地層下陷最為嚴重的地區之一。在看似靜止的田野中，孕育出了香甜的蓮霧、瓜果，也保留了最完整的古厝。本次鐵路串連起來的微笑農旅計畫，我們想要將佳冬的美好推薦讓大家知道。

客語中「來尞」含有拜訪來玩、問候之意，我們想要透過招呼用語，呼應佳冬在地客家文化的精神，並以沿海鄉鎮的特色。以不同視角來認識佳冬另一番風情，邀請大家一同走進聽聽農人與土地的海鎮、農事。

Located on the coast of the western middle section of Pingtung County, Taiwan, Jiadong Township is considered to be one of the areas with the most serious strata subsidence along the coast. In the seemingly static farmland, sweet-smelling lotus mist and melons have been nurtured, and the most intact ancient houses have been preserved. In this project, we would like to introduce the beauty of Jia Dong to everyone.

" loiˇ liau " in Hakka language means visiting, coming to play and greeting. We want to echo the spirit of Jiadong's local Hakka culture and the characteristics of the coastal townships through the use of greetings. We would like to invite everyone to walk into the sea town and agricultural affairs of the farmers and the land and to understand another style of Jiadong.

【01｜佳載土地美好 Beautiful Land】

古言美景配佳人，素有蓮霧故鄉、古蹟之鄉、養殖魚鄉與西瓜原鄉等眾多美名的佳冬，其環境位置及文化背景的獨特性，造就了各式各樣的觀光景點，從地理風土到歷史古蹟，無不讓人留下難忘記憶。

From culture to customs, the illustrations in the car windows give you a glimpse of Jiadong.

【02｜時有佳物 Best Feature】

跟著透紅佳人的引導，認識佳冬最具代表性的四大物產，深入認識佳冬農漁產業知識，走入佳冬，彷彿走進一座會呼吸的博物館，這裡是全台古蹟密度最高的鄉鎮，每個轉角都能看見不同的生活軌跡。

In the form of information graphics, the four important aspects of lotus mist, watermelon, fishery farming and Hakka monuments are introduced to the audience.