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    I was tasked to design a rich-media and interactive ad takeover for Discovery Channel’s most popular show, Treehouse Masters. Featured on animalp… Read More
    I was tasked to design a rich-media and interactive ad takeover for Discovery Channel’s most popular show, Treehouse Masters. Featured on animalplanet.com, the goal was to promote the highly-anticipated premiere of season 2 with a fully immersive takeover that captured the spirit of the show while promoting the benefits and features of the all-new Toyota Tundra. I developled the tagline “Tow. Haul. Build Anything, Including Treehouses” which appropriately symbolized the partnership. The following concept acted as a microsite, that included a photo and video gallery, an interactive features area, along with social sharing capabilities. The result was a fun and clever way to emphasize Tundra’s innovations and to get people excited about everyone’s favorite Treehouse Master, the talented Pete Nelson. Read Less
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