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    Identity design for "Rhino Fab" (a NY based seller of metal fabrication machines). For the logo I tried a variety of different rhino sketches. Th… Read More
    Identity design for "Rhino Fab" (a NY based seller of metal fabrication machines). For the logo I tried a variety of different rhino sketches. The one shown here fit best with the client's request for a strong icon/graphic. The rhino in motion evokes strength and moving forward. It's a simple and versatile design that remains recognizable in smaller sizes and can be printed in single color (saves money). I chose a dark grey (almost black) as the primary color for this identity. Black is strong, and because it's a neutral color, it goes good with anything. The olive green can be used as an accent color throughout the brand. After perusing the thousands of fonts in my collection, I settled with the slab serif typeface because of it's brawn feel. I also thought it meshed well with the illustration. Read Less
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