Employer: Vero Moda (Retail department at HQ)
I needed timeless company pictures to make a lot of Retail publications more "human", personal and relatable to our target group: store employees. So I made a very detailed brief of models, location, setting/environment, props, and the desired photo expression. I needed scandinavian, cool, sharp and with a high contrast images, and black and white for longterm use. The feeling of being behind the scenes at HQ. The result is amazing and had a lifespan of 2-3 years.
Brief and moodboard: Jette Bæk Møller
Photographer: Ditte Elmegaard Boel
