Doctolib - Brand Launch Campaign
Advertising


INSIGHT
When you are dealing with a health issue but you have someone who supports you in the healing process, you feel much better already.


IDEA
Using the services offered by Doctolib can be the first step to feel better. 

The hero content is a commercial in which we show sick people who are singing the famous Nina Simone's song "Feeling Good". Despite their health condition, the protagonists are shown happy as they sing and dance.
Why? Because they are using Doctolib, 
an app which is providing everyone with easier access to healthcare.



CREDITS 

Chief Creative Officer & Partner: Livio Basoli, Lorenzo Picchiotti 
Group Creative Director: Selmi Bali Barissever, Chiara Monticelli 
Art Director: Chiara Marino 
Copywriter: Simone Maltagliati
Head of content: Ludovica D'Aquino
  
Client Director: Elena Panza
Senior Account Manager: Elena Castejon 
Account Executive: Andrea Torrano

Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane

Regia: Sebastien Petretti
Direttore della Fotografia: Maxime Desmet

Integrated Production Director: Matteo Pecorari 
Senior Producer: Maria Chiara Muglia 
Producer: Valeria Mazzotta
Head of Physical Production: Simone Raddi 
Junior Production Coordinator: Francesca Di Donna
 
Post production Supervisor: Seba Morando
Post Producer: Miriam Ottina  
Editor: Luca Tontodonati - The 6 Tailors, Federica Ruggeri 
Compositing: Federico Catania, Dario Lipani, Gabriele Frigimelica
Online: Federico Catania
Colorist: Daniel Pallucca
  
Musicista: Simone Benyacar 
Music Production: Out of Office music
Voice over: The Log

Production Service: Family Production
Executive producer: Nikita Bukowski
Producer: Tatyana Kurmaz
Production Designer: Mela Melak
Stylist: Agnieszka Toczek
Make up artist: Dominika Godziemba Trytek
Photographer: Paula Patochka

Doctolib - Brand Launch Campaign
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