About Mètre Carré MÈTRE CARRÉ is a Rotterdam-based organization operating in the real estate sector. Because their value proposition is investing in construction projects as well as designing, developing, and renovating properties to a high standard, ensuring optimal living efficiency and enjoyment at all times - they ensure every square meter is used in a creative way, preserving authentic details while adding a twist with their signature designs.
We fine-tuned visual elements back to the company’s unique offering
Mètre carré reaches out to us because they needed a fresh update for their brand as well as a new website. In the briefing, they shared with us their customer segments and customer journey altogether since they have a comprehensive insight from their target audience. We ensured that our design was appealing to their user demographics and psychographics as well - to design a brand that fits this customer persona, we needed to fine-tune visual elements back to the company’s unique offering. We envisioned a stylish yet low-key logo and color palette for their audience seeking integrity and professionalism. Because it only takes adding the wrong tweak to the logo or an inconsistent color in the palette to make your users doubt if you are the right service for them. This is why branding has to be so carefully crafted.
The Result To fit their different types of customers we analyzed their journey towards the website and leverage multiple website contact forms for each specific user purpose. Additionally, the website pages have a simple and concise copywriting which creates trust together with a stylish look that represents their brand: slick, unique, and smart looking. Mètre Carré representatives were very keen on their new website design and branding update, after confirming they were completely satisfied and happy with the end results, only then we might consider a project as successfully finished.
