To convey a sense of growth, energy, and optimism for the continuing road ahead, while steering clear of complacency and triumphalism, the theme was Ascent.

We pared back ornament and noise wherever possible in order to capture the alpine feel of the photography, and to let content and data do the heavy lifting.

Where we did use visual embellishment, we focused on conveying energy and action, two core components of the bank's culture.

Rather than a slew of self-congratulatory photos of summitting climbers, we sought out images that implied a sense that while the road ahead was unknown, the bank wouldn’t rest on its laurels.