'Uplevel' the high performance sports gel bottle that reduces valuable seconds lost in time based sports like cycling and running, enabling faster consumption during sport while removing wasteful single use gel packets. 

The flexible TPU (food/water safe) form of the bottle is curved ergonomically to naturally fit the hand, that way the curvature allows the gel to flow out at maximum speed when squeezed. The fast screw off lid is sized so the mouth can fit over the entire lid comfortably with the largest possible size allowing the gel to quickly be swallowed. The bottle can be easily cleaned and reused at multiple events. The bottles durability and screw on lid can take damage from being "thrown away from the race track, field etc" and can be easily identified due the black and yellow color that stands out on grass, track and concrete. The branding reflects energy change with a lightning bolt pairing the name 'Uplevel'