Blue Shield
Health fair promotional give-away
Health fair promotional give-away
The marketing team needed a unique give-away to compete with other health-care vendors at a large annual health fair where prospective customers come to choose their health care provider. This piece delivered a wellness message about getting important health numbers checked as part of one's overall health profile in an amusing and informative way and provided guidelines on cholesterol, blood pressure, weight, and glucose levels which relate to diabetes. The marketing team sent back many notes of thanks for providing a popular piece that was so informative and set them apart from the usual offerings of bags, pens, and t-shirts. A major competitor even took a sample back to show their creative team what Blue Shield had provided.
