UNDER ARMOUR JOEL EMBIID'S NEW ONE SNEAKER LINE
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Just like Joel himself, these shoes are truly positionless. Explosive off the drop, bouncy enough to move, strong enough for a big guy, and deceptively light. Everything you need for 5 positions on the court. We had a blast exploring ideas to show case the explosiveness and shocking speed and reaction time of these shoes.
DESIGN EXPLORATION
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MOVIE STILLS
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ANIMATION DEVELOPMENT
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