In 2013, Hartford Mutual Funds set out to create their own identity and unique brand positioning.

They came to SapientNitro with a simple proposition: “Make us known for our global expertise and products.”

 

They weren’t top of mind among their audience of financial advisors for those types of investments. What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category.

 

Our strategy was to simply remind financial advisors that smart investing is about the people behind the portfolio – their experience, insights, and expertise.