University Housing - "Housing Flower" Logo Concept
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    About

    Chromatic reimagining of a current logo
    Published:
Near the end of my time working at Univerisity Housing, an update to the some of the page banners in their website was in dire need. On top that, I was experimenting with a more inviting and vibrant approach to the presentation of their logo. From the beginning, I was wanting to show something that expressed growth as living on a univeristy campus does grow and evolve a person. Using a blossoming flower to symbolize this was the direction I went with. But page banners was only part of the output for the Housing Flower concept.
Housing Flower using UW-Milwaukee colors
Housing Flower using Residence Hall colors
Combination of the existing logo for University Housing with a unique color to identify with each of their residence halls. Arranging them together in such a way that they blended together and interacted from overlapping with each other became a defining feature of this logo.
Housing Flower final design
Housing Flower as desktop background
Using this as a desktop background for kiosks and work computers in housing was an envisioned idea of mine. The pairing of the colors and canvas background was a jump from using the traditional black & gold combination. But with summer in mind, a vibrant flower bearing the logo would be more fitting instead of a stark black background with a white logo.
Facebook page using Housing Flower for the banner
University Housing Twitter theme using Housing Flower design
Housing Flower on Google+ page
For the next couple of months, the Housing Flower was present on the Facebook and Twitter pages to University Housing alongside with the start of a Google+ page.
Housing Flower adapted for usage in department website
The only usage of the Housing Flower concept has been continued with are the page banners that were put up in late May 2012.