Near the end of my time working at Univerisity Housing, an update to the some of the page banners in their website was in dire need. On top that, I was experimenting with a more inviting and vibrant approach to the presentation of their logo. From the beginning, I was wanting to show something that expressed growth as living on a univeristy campus does grow and evolve a person. Using a blossoming flower to symbolize this was the direction I went with. But page banners was only part of the output for the Housing Flower concept.
Combination of the existing logo for University Housing with a unique color to identify with each of their residence halls. Arranging them together in such a way that they blended together and interacted from overlapping with each other became a defining feature of this logo.
Using this as a desktop background for kiosks and work computers in housing was an envisioned idea of mine. The pairing of the colors and canvas background was a jump from using the traditional black & gold combination. But with summer in mind, a vibrant flower bearing the logo would be more fitting instead of a stark black background with a white logo.
For the next couple of months, the Housing Flower was present on the Facebook and Twitter pages to University Housing alongside with the start of a Google+ page.
The only usage of the Housing Flower concept has been continued with are the page banners that were put up in late May 2012.