"Fitness is top-of-mind and intentions are good, but the world, the weather and the crowds are conspiring to keep us couch bound.' Meta Quest and Puma partnered to change that with the launch of 'The World’s Smallest Gym', using Meta Quest 3’s Mixed Reality and Puma’s sporting credentials to create limitless workout possibilities in a 2 metre by 2 metre space.
Designed to specifically launch at the moment the January gym rush falls off a cliff, 'The World’s Smallest Gym' presents a perfect alternative to keep us moving. The fully immersive, mixed reality experience invited the public to sign up for a 15-20 minute trial of the variety of immersive fitness applications on the Quest 3. Guests where able to choose from a range of experiences, including boxing, HIIT and Zumba, in a specially
designed 2m x 2m space."
Designed to specifically launch at the moment the January gym rush falls off a cliff, 'The World’s Smallest Gym' presents a perfect alternative to keep us moving. The fully immersive, mixed reality experience invited the public to sign up for a 15-20 minute trial of the variety of immersive fitness applications on the Quest 3. Guests where able to choose from a range of experiences, including boxing, HIIT and Zumba, in a specially
designed 2m x 2m space."
The campaign, launched with Puma athlete, and NBA superstar Dennis Schröder, who demonstrated how the Quest 3 can supplement
his training, and projection media that brings to life the tiny space needed for your own World’s Smallest Gym.
his training, and projection media that brings to life the tiny space needed for your own World’s Smallest Gym.
The live events were realized by BBDO Germany and AMV BBDO London, and were accompanied by a media mix ranging from wild postering
to editorial partnerships and social media through influencer partnerships and the shareable content from training sessions.
to editorial partnerships and social media through influencer partnerships and the shareable content from training sessions.
CREDITS
META X PUMA: THE WORLD’S SMALLEST GYM
Client: Meta
Brand: Meta Quest 3
Campaign title: The World’s Smallest Gym
Client name: Judith Hülshoff & Sarah Kirchner
Meta In-House Creative Agency: Creative X – Jorge Calleja (Executive Creative Director), Stephania Silveira (Group Creative Director), Robbin Ingvarsson (Group Creative Director), Ronnie Vlcek (Creative Director), Jo Hirst (Program Manager), Sofia London (Program Manager) and Pascal Meline (Program Manager)
Meta In-House Media: Bea Frigerio
Meta In-House Influencer Marketing: Bukunmi O-Thomas
Meta In-House Event Marketing: Katy Cooney
Client: Meta
Brand: Meta Quest 3
Campaign title: The World’s Smallest Gym
Client name: Judith Hülshoff & Sarah Kirchner
Meta In-House Creative Agency: Creative X – Jorge Calleja (Executive Creative Director), Stephania Silveira (Group Creative Director), Robbin Ingvarsson (Group Creative Director), Ronnie Vlcek (Creative Director), Jo Hirst (Program Manager), Sofia London (Program Manager) and Pascal Meline (Program Manager)
Meta In-House Media: Bea Frigerio
Meta In-House Influencer Marketing: Bukunmi O-Thomas
Meta In-House Event Marketing: Katy Cooney
Creative Agency: BBDO Germany and AMV BBDO
Agency CEO: Kathrin Jesse
Agency CCO: Jonathan Deeb
Agency Creative Director: Erin Conboy, Niall Cruickshank-Sutton, Maciek Kozina, Michael Jones and Thomas Hazledine
Agency Creative Team: Dillon Harland,Shivani Shah, Kate Ross, Daryl Berndt, Lisa Glonti, Daria Witte, Matt Lebedev, Vito LaBrocca, Lukas Reubelt, Javier Auguste
Agency Planning Team: Annika Plaggenborg, Laura Müller, Miljan Djokic
Agency Account Team: Amina Malik, Galina Koreneva, Dorothy Tang, Christian Krull, Jean Reichert, Christian Emme, Alex Sandford-Smith
Agency Producer: Alexander Geier, Claudia Weingart, Ian Whittle
Media Agency: Spark Germany
PR Agency: Segmenta communications
Influencer Agency: Granny
Production Company: UNIT 9
Agency CEO: Kathrin Jesse
Agency CCO: Jonathan Deeb
Agency Creative Director: Erin Conboy, Niall Cruickshank-Sutton, Maciek Kozina, Michael Jones and Thomas Hazledine
Agency Creative Team: Dillon Harland,Shivani Shah, Kate Ross, Daryl Berndt, Lisa Glonti, Daria Witte, Matt Lebedev, Vito LaBrocca, Lukas Reubelt, Javier Auguste
Agency Planning Team: Annika Plaggenborg, Laura Müller, Miljan Djokic
Agency Account Team: Amina Malik, Galina Koreneva, Dorothy Tang, Christian Krull, Jean Reichert, Christian Emme, Alex Sandford-Smith
Agency Producer: Alexander Geier, Claudia Weingart, Ian Whittle
Media Agency: Spark Germany
PR Agency: Segmenta communications
Influencer Agency: Granny
Production Company: UNIT 9
