I was asked to design a logo for Chase Entertainment. Here is some of the direction they wanted to take the logo and asked me to observe during the designing process.
"We are a company called Chase Entertainment. We are a management company in the entertainment industry. We manage musicians, artists, producers, singers, songwriters, etc, etc. The "Chase" in Chase Entertainment represents the "Chase" for success, the "Chase" to achieve your goals, the "Chase" for the next big client."
I wanted to create something that would be simple yet recognizable and this was the result. There were two initial color choices given to Chase gold and platinum to symbolize the achievement of gold or platinum record sales. They decided to go with the gold color theme.