Toblerone Campaign
The issue with Toblerone chocolate is that consumers do not perceive the brand as unique or exciting anymore. Unlike the triangular shape of the chocolate and the unique packaging, the communication strategy has changed several times in recent years. For this reason, consumers no longer have a clear image of Toblerone and nor find it interesting. The strategy I came up with to solve this issue is for consumers to taste the chocolate and reach the peak of its flavor. This taste is combined with a sense of adventure, excitement, and reward. Based on this, the slogan ˝Taste the peak of adventure˝ was created. Thus it renews the image of Toblerone and brings the interest that the consumer is looking for. Following this strategy, I designed three 23x30cm print magazine ads for the campaign.
