Year: 2011
 
Client: Winner Imports (Volvo)
 
Project Overview:
 
VOLVO. Life is worth! becames the first socially responsible project, initiated by Volvo brand in Ukraine.
The project was aimed to raise traffic safety awareness among young people. YedynkaDGTL provided initial concept, planning and execution.
 
Solution:
- First of all, we decided to reject "bloody" intimidation and focus on the positive facts that make us hold on to dear life and adhere to the rules of road safety.
- That is why we came up with a cheerful and an interactive approach to attract the attention of as many young people as possible and force them to collect "pluses to their karma".
 
Digital components of the project:
- project web page //www.lifeisworth.com.ua/
- facebook app
- banners
- Earned Media. A number of our partners supported the initiative with multiple reposts in the social media and individual publications on their websites.
 
Not Digital components of the project:
- city-lights and z-cards on OKKO gas stations all over Ukraine
- posters in 9 national universities all over the country
- mention about the project on DJfm Radio during two months
- project advertisement on MTV channel and voice mentions in the program “Day on MTV” during two months
 
Project results
"Digital" results:
- Over 11 000 page views of project website during the campaign.
- Over 2 000 facebook app users.
- 1 000 000 banner exposures on 4 popular web resources.
- Up to 50 publications about the project on various websites and countless reposts in the social media!!!!
Other results:
- A poster campaign, covering 340 000 students in 9 universities.
- City-light exposures to 15 000 000 visitors of the OKKO gas stations all over Ukraine in Oct-Nov 2011.
- A total of 103 000 radio listeners heard the mention about the project on DJfm during two months.
- A total of 1 000 000 people were able to see project advertisement and hear voice mentions on MTV.
- 15 000 readers of the Autocenter magazine were able to learn about the project from its pages.
 
Promotional budget: UAH 0,00
Moreover, our partners expressed strong desire to develop the project further!
 
VOLVO. Life is worth it! Project
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VOLVO. Life is worth it! Project

Client: Winner Imports (Volvo) Year: 2011 Project Overview: VOLVO. Life is worth! became the first socially responsible project, initiated by Read More
9
480
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Published: