ST.JAMES 善仕家
36211
1673
83
Published:
  • Add to Collection
  • About

    About

    2013 China, JiNan
    Published:
ST.JAMES 善仕家

St.James is an all-round high-end home shopping store in China.“Perfect thing to create James Home”is the spirit of the brand proposition. 1983 proposal a concept “ceremony” as the visual creativity clues. We do a research on the typical example culture which respectively represent the “ceremony” east and west-Chinese“junzi” and “gentleman”. Aslo we boldly combine the ART DECO style which called the art peak of the decorative art in 20th century, to show a gentle social and culture cohesion. Meantime, we extend a system of brand visual language in a modern style with magnificent colors. We might describe all these is a culture of ceremony across the time and space, and it is through the design.

善仕家是中国一家全方位的高端复合型家居购物空间。“以善美之物打造杰仕之家”是品牌的精神主张;1983 ASIA 提出以“礼”为视觉创意的线索。研究分别代表东西方“礼”文化的典型例子-“绅士”与“君子”;并大胆的融合被喻为二十世纪装饰艺术巅峰的 ART DECO 风格,表现一股温文儒雅的社会文化凝聚力;同时延展出一套现代繁华,色彩瑰丽的品牌视觉语言。可以形容这是一次通过设计进行的,跨越时空的文化礼遇。



CATEGORY:BRANDING DESIGN  品牌設計
AGENCY:1983ASIA
DESIGN:SUSU & YAO  苏素 & 杨松耀
YEAR:2013
COUNTRY:CHINA, JI NAN  中国, 济南

1983ASIA

一切皆源於信念
EVERYTHING STARTS WITH A BELIEF



WEB:www.1983asia.com
WECHAT:1983亚洲造
MAIL: the_1983@foxmail.com
TEL: +86-0755-86233262 
ADD:中国深圳华侨城创意园北区B3栋东侧604
604, B3 building, OCT loft north area, Nan Shan district, 518000, Shen Zhen, CHINA.