Tholon + Feria del Libro de Buenos Aires Branding
Meeting Point
Feria Internacional del Libro de Buenos Aires (International Book Fair of Buenos Aires) is one of the most important cultural events in Argentina and the Hispanic world territory. Since 1975 it has become a meeting point for authors, publishers and readers. More than 1,5 million guests visit more than 1,500 exhibits and participate in hundreds of cultural activities each year. Working closely with the Fundación El Libro team, Tholon we redesigned the brand experience, revitalizing the visual system on all its platforms. As an international cultural event, our goal was to create a solution that challenged all different audiences and truly adapted to everyone.
