THE SYNTHETIC PRINT
The Synthetic Print is a digital platform to share knowledge, news, tutorials, essential tips, and tricks about data science, analytics, artificial intelligence, machine learning, and emerging technology areas like 3.0.
Research
Discussions were carried out with the client regarding what the company represented to them and what was expected of us. A questionnaire was sent to understand the client and their company better. Later, basic research was done on similar companies & competitor platforms.
Rough Drafts
from the sketchbook sketches and Explorations were done in various styles that could fit the Synthetic Print Brand.
Logo Options presented
Final Logo Selected
Colour Palette
The Blue colour was chosen for the logo as it’s associated with open spaces, freedom, and imagination. Also representing meanings of trust, sincerity, and intelligence.
