Art Direction | Design | Rich-Media Advertising Design
Fashion e.g. Image of shopping bags in boot of Eos
Travel e.g. Glamorous picture of couple in Eos
Food e.g. Eos parked outside amazing London restaurant
Beauty e.g. Glove box full of desirable beauty products
Weekly Competition prizes relate directly to theme of that particular week e.g. Week 1 £250 Debenhams vouchers and serve as one of the main key call-to-action messages in the traffic drivers. The interactive Eos was used to demonstrate the new features for the car. Other prominent elements such as Brochure Requests & Test Drive buttons were used to drive traffic to the VW Eos site.