Large format channel takeovers of the TravelMail homepage as part of a cross-media campaign with the Mail on Sunday and Daily Mail. Campaign included large format page skins with integrated Flash built Interactive Bellyband ad placements. Both the bellyband and the integrated skyscraper formats in the first campaign dynamically displayed latest offer and deals.
A slider was used in the second burst to emphasise just what kind of weather the user would be leaving behind if they booked a last minute deal with Sandals. This second campaign was a last minute reaction to the severe weather to hit the UK last winter.Click here to view the timeline bellyband format