Brahma - Brahmosidade

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Bringing a flavoured project with them, Brahma and Africa agency set out to challenge us to a 3D production that would showcase "Brahmosidade", describing "the creaminess that only Brahma has", which is one of the brand's key distinguishing features.

We capitalized on the brand's irreverence and creamy qualities to build a series of sculptures out

of beer foam, exploring various designs that appear to be jumping out of a pint glass.

So, while our team meticulously chooses the best digital malts and hops, we designed the narrative

to highlight the synesthesia of a beer glass ready to be tasted. Come and enjoy. Cheers!

The narrative highlights all the synesthesia associated with the task of filling a beer glass.

To make everyone's mouth water, we describe the beer's bubbles, cold sweat,

and drops showing flavour and refreshment.

And to show realism to the beer,

we've rendered with the best digital ingredients.

Directors: Cássio Braga, Carlos Kulpa and Gregory Kickow

Concept arts: João Azevedo and Beatriz Pereira
Modeling: Ismael Ramos, Agildo Borges and André Kikumoto
Lookdev: Jefferson Dall'Est and Jean Ehrat
2D/ 3D animation : Thales Macedo
Simulation: Gabriel Marcondes and Alexandre Canario
Post-production (video): Pauline Oliveira
Post-production (still): Bruno Closs and Aline Freitas

Editing: Daniel Rocha
Client Manager: Daniela Sostisso and Fabrício Soares
Project Manager: Lívia Gregory

Sound: Antfood Áudio
Agency: Africa
Production: Modo Integrado
Client: Brahma