Cancer Research UK - Content Hub
Art Direction | Design
Bespoke branded content hub for Cancer Research UK. The aim of this engagement model hub was to drive awareness through media rich content such as video, polls, advice and expert opinions.

The main interactive element was a flash built symptom checker with deep links to further and more detailed advice and information.

User traffic was driven to the hub by utilising the behavioural and contextural targeting technologies of the  Associated network of sites. Users visiting the hub were also re-targeted with ads displaying relevant messaging depending on their activity on the hub