Kindness Virus
D&AD New Blood Awards//Brief set by Snapchat
In collaboration with Ally Reyes, Kegan James and Makenzie Smith (Course-Creative Direction, UAL)
Backstory/Brief
We've seen just how important kindness is, and how technology allows it to spread across languages, ages, and continents.
And no one knows it better than Gen Z, who have become one of the most culturally educated and digitally savvy generations in history. So who better than this audience to encourage kindness around the digital sphere? That is why they focus on Augmented Reality (AR) technology – closing the perceived gap
between the real and digital worlds. How can you use Snapchat and Gen Z to bring this to life?
what advice, tools or actions can make people feel better in real ways?
The final idea was influenced by the concept of doing something positive and being able to share it in a space to promote kindness. When we see a good deed (even if a stranger smiles or greets on another), it generates happiness and kindness promoting for others to spread the happiness/kindness.
Kindness Virus is a lens that brings people together to share insights and deed related to kindness, creating a wall with notes. This can be done through scanning a code (Large yellow screen, generating curiosity and engagement).
