Project in which I did a conceptual rebranding to the Bass Museum of Art located in Miami.
I personally feel like the bass museum's identity needs somewhat of a face lift and maybe a more 'refreshing' look.
Decided to go with a very simple typographical logo that can be used in different layouts with different colors while still being bery recognizable.
This is a sample exhibition program in which the event itself can be branded through colors and design style while still incorporation the nature of the logo in the over all design and feel. This showcases the versatility of the logo design.