Design a ANC neckband to please the core consumers of boAt. The product needs to be targeted towards mid ranged price segment, while offering distinct aesthetics and CMF choices than the competitors.
The product is developed to promote active lifestyle and hence the above CMF was achieved
to accommodate the same. With two Dual-tone and one Monotone colorways.
A subtle debossed oil finished Branding.With a high gloss inner shell with skin friendly soft silicone eartips,
make the earphone more comfortable inside ear.
A seamless transition from the shell to the neckband. A Dedicated ANC button with volume and a multi-function button. All having a debossed oil fill effect. Which helps in acquiring muscle memory of the placements.
A clean cylindrical form to achieve minimalism. One part metallic paint and one part
clear plastic with a subtle view of internal components.
Rubberized ends to increase the longevity of the cables.