One Way
One Way is a non-profit organization that focuses on providing enough resources for the people in need from Costa Rica’s capital city, San Jose. By the hand of several companies and different organizations, One Way fights against poverty and discrimination in order to help build a more inclusive world for everyone.
This is a presentation delivered for a college project focused on developing a communication campaign for a non-profit organization. Based on that, this proposal pretends to persuade people to be part of a volunteering initiative.
Newspaper proposal design. Contains information about volunteering opportunity and organization´s contact details.
Through the colors of the palette, One Way transmits happiness, youth and the energy people who help have by using colors such as orange, which is commonly related to youth and cheerfulness; red, which attracts eye’s attention and is associated with strong emotions. Thanks to color’s contrast, people perceive movement and positivity.
Packaging and billboard design proposal.
Leaflet proposal design.
Mupi and banner design.
Magazine proposal design.
Bus proposal design.
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Feel free to contact me at instagram @mel.ilustration
