Helping Everyday tissues to stand out on shelf
with a special edition packaging design.
with a special edition packaging design.
Kleenex’s range in Australia featured approximately 16 designs in total showcasing a mix of animals and graphic prints that felt outdated and cheesy. The task was to take a modern approach and move away from the Kleenex’s traditional designs. Design is key for gaining standout in the store environment and getting tissue boxes into the consideration of shoppers. The new packaging featured two unique and distinguishable styles with a fresh and contemporary aesthetic to resonate with a broad range of consumers.
