Master Thesis Project in Digital Design
“Dr. Bayard” is an emblematic Portuguese brand with more than 70 years old that can adapt to the modern digital age of communication and the novelties it brings.
The Augmented Reality experience developed in this project gives a new approach that brings consumers closer to the brand's digital presence, making itself known to a younger audience that actively searches for new ways of consumer experiences.
A poster set and a packaging with immersive narrative were developed - each one tells a story related to the brand. These narratives can be visualized through Augmented Reality, and the consumer can share his experiences with his social network.
There was also added a mobile application that allows interconnection of these new tools, making the experience between the digital and physical world more interactive, fluid and pleasant.
Poster nº1 - Candy Progress
Inspiration for the poster and animation nº1
Animation for poster nº1
Details from the animation
Poster nº2 - Old 80's Arcade Games
Animation for poster nº2
Details from the animation
Poster nº3 - Dr. Bayard Factory
Inspiration for the poster and animation nº3
Animation for poster nº3
Details from the animation
Poster nº4 - From One Generation To Another
Animation for Poster nº4
Details from the animation
Some frames from the animations
Interactive packaging for Dr. Bayard
Animation in the packaging
Other faces from the interactive packaging for Dr. Bayard
Poster with the interactive packaging
Mobile app tutorial
Mobile app interaction with AR Posters
Application prototype
