Brand Story
The Social is an outdoor venue featuring 2 restaurants, a bar and a pop-up store to enjoy on the grounds. It is the place to go when you are looking for great cocktails, good food and a cool end of day to night experience in Poblacion, Makati. Fresh air, tropical cocktails and Latin American food and music get together to offer you a unique and memorable experience.
The Goal
Poblacion, Makati is famous for its easy-going, relaxed vibe, and offers some of the best open-air snacks and street food in Metro Manila. But when COVID arrived, dozens of restaurants were forced to close their doors due to the lockdown and the health crisis.
After almost two years, everything has greatly improved, and Poblacion and The Social are once again Metro Manila's hippest places.
The Social wants to have a more cohesive brand identity with a fresh, tropical, and enjoyable aesthetic. A new bar menu and social media posts are required to help them implement their new marketing strategy after the COVID pandemic.
Logo Design
We decided to add their new tagline, "The Place to Be," and colorize the logo they had been using. As a result, the logo still had a recognizable design while also being fresh and fun.
Color and Typography
We drew inspiration for the color scheme from The Social's location. As a result, we chose the colors violet, red, yellow, and cyan. This further accentuates the brand's lively and tropical vibe. We went with a fun, simple logotype that complements the overall design.
Bar Menu
Their two-page menu was updated to reflect the new brand concept. The Social aims to imitate and communicate the feeling it gives through both its food and ambiance with a fun and tropical flair.
Social Media
With a fresh brand identity, it strengthens The Social's social media presence on Instagram and Facebook.
Together with their social media manager, we created a range of content, including an event schedule, weekly promos, and new signature cocktails and shots. All of the posts adhere to the brand's fun, playful, straightforward, and amusing voice.
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