Advertising, March 2014: Perch Vail, a luxe and hip clothing store, named one of Lucky Magzine's favorite stores in Colorado, was looking to expand their customer base. Perch Vail, chose advertising in 5280 Denver, a publication with a readership of nearly 100,000.   Using angles, luxe product shots, and listing the high-end products the store features, this ad appeals to the target audience of 30-45 year old women, and fits the vibe of the 5280 readers perfectly.