This was a personal design project I came up with so I could explore doing more reserved packaging. I envisioned a fictional pharmeceutical company so I could create businesscards and letterhead and a small sample of the kinds of drugs they would develop. I came up with product names that would sound like a real drug that could be used for its intended purpose (for example: the prefix "pro" for a depression medication to suggest that it would improve symptoms). Colors were selected to match eiher the intended result of the medication or the consumers reaction to symptoms of their illness.