Alegría
This project was strategically made around three axes: Warmth, authenticity, and alegría (joy).
The brand wanted to work flexibly, which allows them to add new products constantly; so the new identity needed to be adapted to it. As a result, we got a versatile branding that could reach every need in Alegría.
The brand wanted to work flexibly, which allows them to add new products constantly; so the new identity needed to be adapted to it. As a result, we got a versatile branding that could reach every need in Alegría.
