I worked closely with the owner to understand the idea behind the brand and the concept that needs to be communicated through the brand's visual identity. The brand's name and brand's visual identity were created to serve the idea of a services agency that provides mediation for brands between their country of origin and other Arab countries. I looked at working out the logo type in Arabic with a smaller weight on the Latin typography. I aimed at creating a contrast of color and shape to highlight the idea of a "center attracting elements around it to form a hub". I provided the Hub/ Al Mehwar with a full brand identity.