To launch the newly revamped Tigerair, we reinforced a belief shared by many budget travellers - the more experiences you have, the richer you are. And if it's a richer life you seek, Tigerair can take you there.
PRINT ADS
Spoofing the viral Rich Kids of Instagram series, our ads got people thinking about what being rich truly means. Instead of limousines and fancy hotels, we showed people discovering, experiencing and exploring their way across Asia.
Spoofing the viral Rich Kids of Instagram series, our ads got people thinking about what being rich truly means. Instead of limousines and fancy hotels, we showed people discovering, experiencing and exploring their way across Asia.
DIGITAL ENGAGEMENT
To engage fans digitally, we gave them a platform to record and share their favourite travel memories.
To engage fans digitally, we gave them a platform to record and share their favourite travel memories.
