TEDxJNJ Main Event 2014 Marketing
Client: TEDxJNJ
Tags: video production, motion graphics, digital marketing, email campaign, digital assets, strategy
Team: (Herbet - graphic designer, Rolf - production studio manager, Jay Kottler - videographer, Jocelyn & Ruth - scientists, Jay Racanelli - marketers, global )
The Ask / Goal:
Entice, Excite & Educate 140,000 global employees of Johnson & Johnson about TEDxJNJ in order to have over 5,000 in attendance at off-site TEDxJNJ Main Event hosted @ U Penn Museum.
Concept:
- Come up marketing strategies & best practices
- create TEDxJNJ Pure Imagination 2013 brand assets (promotional videos, graphics, presentations, email templates)
- distribute / share to global ambassadors at various Johnson & Johnson sites to use in their marketing efforts
Results:
Marketing Package Distribution to 55 ambassadors (assisting with marketing)
22 countries
Puerto Rico
Colombia
Brazil
Australia
Egypt
New Zealand
South Africa
Switzerland
China
Philippines
India
United Kingdom
Belgium
Ireland
Netherlands
Denmark
Spain
Italy
United Arab Emirates
Japan
France
Singapore
6 US Cities
New Jersey, USA
PA, USA
Ohio, USA
Florida, USA
Kentucky, USA
California, USA
45 Sites
Gurabo
Bogota
Sao Paulo (Synthes)
Sao Paulo
Sydney
Cairo
Auckland
Johannesburg
Zug
Baar (coordinate with Zug)
Beijing
Shanghai Chengkai
Shanghai Minhang
Xi'an
Manila
Mumbai
Zuchwil
Maidenhead
Pinewood, UK
High Wycombe
Solothurn
Leeds (White Rose)
Leeds (Capitol)
Leeds (St. Anthony's)
Blackpool
Beerse
Cork
Leiden
Birkerød
Madrid
Cologno Monzese
Dubai
San Diego
Tokyo
Shepherdsville
Milpitas
Issy Les Moulineaux
Piscataway
Raritan
Santa Barbara
Spring House
Horsham
Cinncinatti
Jacksonville
La Jolla
173 total downloads
Results:
2500 attendees at Main event in PA (2014)
52 global sites
-----------
2000+ attendees in 2012
39 global sites
Increased Event Attendance by 25%
