Reality's worst enemy is the number on a scale.
There's nothing worse than to hold physical stereotypes.
There's no mirror that can truly reflect who we are.
Not all models are dumb, and not all models are shallow.
Not only the perfect 36 24 36 should be featured on ad campaigns.
Every person is unique, and that is something that a clothing brand should stand for, fight for and show proudly in each of their ad campaigns.
And that is the case with the new Uniform ad campaign. With their "Mannequin Cemetery" campaign they want to attack the stereotype industry and show that the actual number on a scale can mean exactly the opposite.