Masami is a Sushi bar in Bangkok, Thailand. Our task is to create an identity, prints and interior design that represent sushi bar in different perspective. Both identity system and interior decorations are based on Japanese industrial structure, symmetrical and bold. After we have discussed with one of the partners who is also a head chief, his passion and obsession about knife the most important tool to create a beautiful sushi become our main idea about cutting, slicing and chopping the fish. And we want to apply that idea into our print materials such as coaster, dish mat and chopstick envelope.