BALAAN is a luxury shopping platform in Korea.
I was in charge of the art direction of the 2022 BALAAN advertising campaign.
발란은 대한민국의 명품 쇼핑 플랫폼입니다. 2022년 발란 광고 캠페인의 아트 디렉션을 담당했습니다.
One-day delivery/Category expansion/Gift, etc
BALAAN's various services to conquer luxury shopping.
BALAAN's various services to conquer luxury shopping.
당일 배송/카테고리 확장/선물하기 등 럭셔리 쇼핑의 제패를 위한 발란의 다양한 서비스들.
Department stores too, Traditional luxury distribution channels, Competitive luxury platforms,
Even luxury consumer customers
If you look at BALAAN, you'll think like this.
백화점도, 기존의 명품 유통채널도, 경쟁 럭셔리 플랫폼들도, 명품 소비 고객들 까지도
발란을 보면 이런 생각이 들지 않을까요?
'Touche.'
'아.. 당했다.'
We decided to talk like this.
우리는 이렇게 이야기 하기로 했습니다.
:: Campaign Theme ::
'Be BALAANed'
'Be BALAANed' is a keyword that can be expanded in many ways.
발란 당하다는 다양한 확장이 가능한 키워드 입니다
▴BALAAN One-Day Delivery Service Advertisement
Copy)
Do you know why it's always taken away from you're trying to get? | 니가 가지려고 하는 거 왜 맨날 뺏기는 줄 아니?
"Because I already have it." | "내가 가졌으니까"
There's no open run or waiting in BALAAN. If you order today, it will arrive today.
"Because I already have it." | "내가 가졌으니까"
There's no open run or waiting in BALAAN. If you order today, it will arrive today.
| 오픈런도 웨이팅도 없이 명품, 발란에선 오늘 주문하면 오늘 도착.
BALAAN EXPRESS. | 발란 익스프레스
Luxury, Be BALAANed in a day. | 명품, 하루만에 발란 당하다.
We ran an Out of Home advertisement using the bus media in Gangnam, the place most frequently encountered by targets.
우리는 타깃들이 가장 많이 접하는 장소인 강남 지역의 버스 매체를 활용해 옥외 광고를 집행했습니다.
"Golf club, wear, shoes Golf is also Be BALAANED."
We homage Tiger Woods' Masters shot in 2005 to create
a teaser video announcing the opening of the golf category in BALAAN.
우리는 2005년 타이거 우즈의 Masters shot을 오마주해 발란에서 골프 카테고리 오픈을 알리는 티저 영상을 제작했습니다.
And I also made a golf episode that was aligned with the campaign Theme.
그리고 골프 편도 제작했습니다.
▴BALAAN Golf Advertisement
Copy)
Do you know why it's always taken away from you're trying to get? | 니가 가지려고 하는 거 왜 맨날 뺏기는 줄 아니?
"Because I already have it." | "내가 가졌으니까"
Golf club, wear, gear, and shoes are all in BALAAN. | 골프 클럽, 웨어, 용품, 슈즈까지 발란에 다 있으니까.
"Because I already have it." | "내가 가졌으니까"
Golf club, wear, gear, and shoes are all in BALAAN. | 골프 클럽, 웨어, 용품, 슈즈까지 발란에 다 있으니까.
Golf is also Be BALAANED. | 골프도 발란 당하다.
BALAAN Golf. | 발란 골프
[CREDIT]
Client : BALAAN
Agency : TBWA\KOREA
Creative Director : Seyoon Kim
Copywriter : Bokyung Yoon, Seohee Chong
Art Director : Jaehoon Choi, Sehyun Park, Eunseo Jang
Account Executive : Eunyoung Lee, Sanghyun Choi, Jeongwon Hwang
Director : Seonghoon Yoo
Assistant Director : Sungjin Cho
Production : TIKITAKA, Plan it
Executive Producer : Dongwook Yoon
Producer : Junyoung Cho, Junseo Lee
-STAFF
D.O.P : Hankyul Lee
Gaffer : Junil Lee
Art team : Heejung Shin
Location : Zone System
Model Agency : MOOOI Ent.
Stylist : Boram Lee, Ina Kim
Hair : Hyeyoung Lee
Make up : Sungeun Ahn
Model : Hyesoo Kim @hs_kim_95
-POST PRODUCTION
D.I : U5K
Edit : UNFRAME
2D/3D : ELIOT
Sound : DR.HOOK
Audio PD : Sunmi Ahn
Client : BALAAN
Agency : TBWA\KOREA
Creative Director : Seyoon Kim
Copywriter : Bokyung Yoon, Seohee Chong
Art Director : Jaehoon Choi, Sehyun Park, Eunseo Jang
Account Executive : Eunyoung Lee, Sanghyun Choi, Jeongwon Hwang
Director : Seonghoon Yoo
Assistant Director : Sungjin Cho
Production : TIKITAKA, Plan it
Executive Producer : Dongwook Yoon
Producer : Junyoung Cho, Junseo Lee
-STAFF
D.O.P : Hankyul Lee
Gaffer : Junil Lee
Art team : Heejung Shin
Location : Zone System
Model Agency : MOOOI Ent.
Stylist : Boram Lee, Ina Kim
Hair : Hyeyoung Lee
Make up : Sungeun Ahn
Model : Hyesoo Kim @hs_kim_95
-POST PRODUCTION
D.I : U5K
Edit : UNFRAME
2D/3D : ELIOT
Sound : DR.HOOK
Audio PD : Sunmi Ahn
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