Over the past 19 years, Knights Care has looked after countless people and achieved a 3 star rating of excellence from CQC. So as BRND WGN we were asked to take on the task of freshening up and tying together the three care homes under a single and strong brand identity, in an attempt to leverage the care home into a stronger market position. Our task was to come up with a concept that was not only professional and trustworthy, but immediately recognisable as the successful care home that is Knights Care. Our intention was to bring Knights Care up-to-date to reflect the current size and market position that it is proud to hold in 2011. We made sure that the rebranding exercise would strongly symbolise and tie together protection and caring into one distinct, uniform icon and logo.