Yoplait - The Book of Joy | Design
(Dubai Lynx - 1 Bronze + 1 Shortlist )
This piece is truly a product of joy and hard work. The original brief from the client was for a premium leather bound new year diary. I decided to not do that and turned the brief on its head and my team and I conceptualised and produced the 'Book of Joy'. A journal that evoked happiness and joy all year round with some new to look forward to every week and every month, documenting your life as the year rolled by. It was filled with fun, inspiring and quirky quotes and brilliant illustrations that the team put together. The result of 2 weeks of back breaking work was 1 Bronze and 1 Finalist at the Dubai Lynx 2014.
