ACDI-MPC JUNIOR SAVERS CLUB
Branding design development (2014)
(Done in collaboration with Cathy Poblete, Lea Llanto, and Vaughn Pinpin)
Branding design development (2014)
(Done in collaboration with Cathy Poblete, Lea Llanto, and Vaughn Pinpin)
Objectives
Develop a brand for ACDI-MPC’s new Junior Savers Club, including a set of mascots and a logotype, tailored for members under 18yo.
Develop a brand for ACDI-MPC’s new Junior Savers Club, including a set of mascots and a logotype, tailored for members under 18yo.
Idea
A main character “Adi the Builder Ant” is established as the focal point of all materials and narratives. The three companion kids Carla, Dan, and Iya learn various things about saving as they go on their day-to-day routines and adventures together with Adi.
A main character “Adi the Builder Ant” is established as the focal point of all materials and narratives. The three companion kids Carla, Dan, and Iya learn various things about saving as they go on their day-to-day routines and adventures together with Adi.
Branding design in 4 interchangeable colors. Mascot design, Logo variations, communication collaterals (stationery, envelop, business cards front and back)
Promotional brochure (3-fold, 2 sides)
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MATSURI CREATIVE STUDIOS
Creative outfit exercise (2011)
Creative outfit exercise (2011)
Business card (front and back), official envelop and letterhead, logo bible (3-fold, out-side and in-side)
Company profile booklet (cover, spreads, back cover)
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PUDGY FUDGY
Branding and promotion for Wood & Spoon (2011)
Branding and promotion for Wood & Spoon (2011)
Logo and packaging (with tag and postage stamp), launching collateral
February promotions: Valentine’s and Toujin cosplay cafe tie-in
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